Approximately 200 years ago, marriage was about convenience. Men looked to women to help share the burden of colonial life. Boys "called" on girls 100 years ago. They'd spend time together under the watchful eye of chaperones and, if they seemed reasonably compatible, they'd get married. The 1950s saw the introduction of romance. People began meeting significant others in college, at work and through mutual friends. Flash forward to the 1990s when people began wondering exactly how they were supposed to meet a life partner. Bars. No thanks. Social clubs. Sure, between working 10 hours a day at a job where interoffice romances are all but illegal, attempting to maintain a home, possibly caring for a child, squeezing in exercise at 3:00 am and once in awhile actually going grocery shopping, people weren't exactly desperate to use their free time "getting out there." Enter the internet and the advent of online dating. Zoosk is an online dating site that functions more like a social media site. Rather than demand that clients fill out long surveys, Zoosk uses an algorithm called Behavioral Matchmaking. This algorithm examines who clients search for, how they respond to suggested matches and whom they message. This information is then used to personalize the dating experience. Clients can browse the site for free or sign up for a subscription and begin interacting. Zoosk's blog and FAQ section is stuffed with tips to help each one of their 35 million members find that perfect someone.