More and more people are finding love online, through dating sites and apps. While it seems that just going out and meeting as many people as possible is either less effective or just less popular nowadays, Cupid.com believes that talking to as many people as possible as the most important means of finding love hasn't changed. Some dating sites believe that a would-be lover should answer a million and a half questions about themselves to match up with their gender-bent (or not) clone. Cupid.com thinks that's ridiculous, as they don't believe compatibility is a synonym for similarity. Thus, Cupid.com is about finding local singles with ease and expanding one's ability to meet any potential mate with ease so that love can develop naturally.