Thanks to the invention of the classic fairy tale movie, people everywhere are constantly searching for their own "happily ever after" ending. Founded in 1987, online dating service Lavalife helps people find their perfect fairy tale ending. Unlike many online dating sites, Lavalife offers its members two ways to connect. Singles can create an online profile that allows them to browse the profiles of other singles, be matched with like-minded members and exchange messages. Members can phone into a local phone system using a toll-free number and leave a simple voice greeting. They can then chat with other members in the phone lounge or listen to the voice profiles of other members and communicate with anyone who strikes their fancy.