Every food provider is going to need some sort of equipment in their business. That might be big appliances -- it will probably include at least a fridge - or something smaller like a knife, but they'll all require some supplies. The Food Service Warehouse believes that this mutual need amongst so many businesses means those supplies should be easy to find and purchase. But any old equipment isn't good enough. FSW looks for the best appliances and whatnot to sell, and on top of that they offer contracts and information about the most up-to-date safety and FDA requirements, making themselves, in effect, a food provider tool. They sell resources and they are a resource. That's efficiency.