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One of the biggest financial responsibilities that come with being a parent is saving for your child’s college education. With college tuition costs consistently increasing, it’s crucial that parents start planning as far in advance as possible to ensure stability for their child’s educational future. Upromise by Sallie Mae is all about helping families save for college by providing a host of options and assistance to make the process as seamless as possible. The general way that Upromise helps students save is helping them earn cash back for college on the things they’re doing and buying anyway, like shopping online, eating at restaurants, booking travel and picking up groceries and drug store items. There is also assistance with students’ college savings through their time in school with Sallie Mae High-Yield Savings Accounts and 529 plans. Or if they have existing eligible student loans, they can use their cash back earnings to help pay them down. Finally, partners of Upromise include some of the most popular and accessible retailers, ensuring that students can use their cards at a variety of places, these retailers include: Sears, Staples, Macy’s, Groupon, Best Buy and Expedia.