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Jewelry is an excellent gift for most people, provided one knows their tastes. And fine jewelry is the business of Serraf, offering both lower-quality and higher-quality gold - 10k, 14k, and 18k (24k for wedding bands) - as well as silver, platinum, and gemstone jewelry. And also palladium, whatever that is. That makes for the perfect way to shop on a variety of budgets for that special someone, or the troll under the bridge who demands a gold trinket for safe passage who probably doesn't know 10k from 18k, or even gold from pyrite. Which in that case, go for the pyrite and save the jewelry for loved ones. Serraf offers jewelry for both men and women, and they're sure to have just the right piece.