Around the same time that a little-known genre of music called hip-hop was emerging on the streets of the Bronx in the late 70s and early 80s, the first Dr. Jays store opened in the same neighborhood. Its unique brand of urban fashion caught on with the musicians and their fans and subsequently became a legendary part of the culture. Today, Dr. Jays still has brick-and-mortar stores all around the New York area, but their aesthetic is everywhere thanks to DrJays.com, where they offer the hottest kicks and threads.