Boden's story is one that many businesses experience. It's full of difficulties like burglaries, nights spent sleeping at the office and being failed by investors. It's also full of triumphs and beauty like staff pizza nights, plenty of laughs and the family spirit that emerges from going through it all together. Through it all, Boden has kept its promise to use ethical practices and make environmentally-friendly decisions, even when it would have been much easier to give in and do what everyone else is doing. Because of this staunch dedication to doing the right thing, Boden has grown by leaps and bounds, and the once British-only company has jumped the pond and brought their fashion-forward attitude to the States. Today, it's the place to find the latest styles at prices that don't cause heart palpitations.