1. Exclusive Savings
New subscribers to the Ballard Designs newsletter get a bonus welcome discount for signing up, plus they're the first to hear about weekly specials and exclusive members-only promos.
2. Coupons, Coupons, Coupons
It's bit hidden, but some of the best things in life are. Click the "Sale" tab at the top of the page and then the "Coupons" link on the left hand side to activate coupon codes good for percentages off.