Retailers Use St. Patrick's Day to Market Eco
by Doug Desjardins
Retailers and manufacturers of eco-friendly products are cashing in on the "all things green" appeal of St. Patrick's Day with sales and promotions tied into the holiday.
What used to be a holiday for selling green beer and corned beef and cabbage has been put to good use by retailers now invested in earth-friendly green products ranging from organic cotton apparel to greeting cards made of recycled paper. And with sales of eco-friendly products expected to hit $300 billion in 2010, more retailers than ever are using the holiday and its green theme to promote new products.
Target has St. Patrick's Day-themed t-shirts on sale from Jade Heather for juniors and young women. The Think Green t-shirts are made of 100% cotton and partially made from organic cotton. JC Apparel is appealing to parents of newborns and toddlers with its series of Baby's First St. Patrick's Day t-shirts made from 100% organic cotton.
Eco-friendly Recycled Greeting Cards, which began manufacturing cards out of recycled paper in the early 1970s, has a new line of St. Patrick's Day cards available on line and in stores made of 100% recycled paper products. And Hallmark is selling eco-friendly St. Patrick's Day Cards under its Connections line. The cards are smaller than standard cards and are made of 50-percent recycled paper and 50-percent sugar cane pulp and come with envelopes made of 100-percent recycled paper. The cards are available at retailers including Wal-Mart, as well as online.
Online eco-friendly pioneer Natures Market Organic has dozens of different St. Patrick's Day products on sale for 15 to 35 percent off. The online site is promoting the Irish theme by encouraging shoppers to "find their own organic pot of gold" at the end of the rainbow with products that include green tea, hand sanitizers, organic children's clothes and stuffed animals made of all-natural products.
Going the same route is online retailer EcoFabulous and its True Meaning of Green promotion. The site promotes the sale by pointing out that "St. Patrick's Day is a fantastic, festive holiday but one that also generates tons of waste with 12 million greeting cards sent each year," and encourages shoppers to "drink green and dress green with our top eco-fabulous picks that are high on fun and low on environmental impact." The St. Patrick's Day lineup includes organic green eye shadow, green-colored t-shirts made of organic cotton and a roster of 10 eco-friendly beers. And if you prefer a glass to drink all that beer, it has green beer glasses made of recycled car windshields.
Planning a party for St. Pat's? Check out our full selection of coupons for party necessities!