by Robin Fiedler
It’s Thursday, one week before Christmas Eve. You still have a few gifts to buy. No fear: you have Free Shipping Day to complete your gift shopping online!
Free Shipping Day, which had its birth in 2008, adds to Cyber Monday, Nov. 30, 2009, Green Monday, Dec. 7, and the Monday after Green Monday, Dec. 14. Free Shipping Day is the last day for online shipping with guaranteed delivery by Christmas Eve. In 2009, it will be Dec. 17. We can expect all 4 days to be the busiest in terms of online sales. 
“Luke Knowles is the Founder and CEO of FreeShipping.org, a year-round website dedicated to consumers searching for merchants who offer free shipping. In 2008, he predicted, “Instead of online shopping peaking on December 10, it could and should peak much later into December. Free Shipping Day has the potential to increase online sales by hundreds of millions of dollars every December.”
A few large retailers already offering free shipping are Sears, Kmart, Office Max, JCPenney, Babies R Us, Toys R Us, Aeropostale, Apple, Macy’s, and Zappos, all offering free shipping on Dec. 17.
Most shoppers don’t buy online unless the order is shipped for free. comScore analyzed the 2008 numbers for online shopping: “The results show a clear correlation between consumers’ use of free shipping and both the dollars spent per order and the overall growth in online spending versus last year.”
In 2008, comScore calculated a drop in sales when free shipping is removed from the online shopping experience. comScore based its conclusion on last year “… when some retailers pulled back on free shipping deals during the most recent week (week ending December 14), average order values declined and the week experienced negative growth versus a year ago.”
Retailers are taking notice of consumer demand for free shipping. In a 2009 survey, the National Retail Federation reports, “As another sign of the times, free shipping offers will abound this holiday season. Four out of five online retailers (79.4%) will offer free shipping with conditions at some point during the holiday season, while more than half (57.4%) also plan to offer free shipping without conditions. More than one-third (35.7%) said their budgets for free shipping are higher than last year, and nearly as many (30.0%) said free shipping offers will start earlier than a year ago.”
Some retailers offer premium memberships which include free shipping on any order all year round, while many require a minimum $50 order for free shipping this holiday. Josh Smith of Wallet Pop says that 100,000 shoppers took advantage of Free Shipping Day 2008. He warns, however, “while encouraged to offer free shipping on any size purchase, retailers can choose to limit free shipping to purchases that are over a certain limit so pay attention to the details if you order.”
Free Shipping Day is the new kid on the block, but it will perhaps become the most pivotal, marking the last day to ship orders in time for Christmas. Find the retailers at our Free Shipping Guide and shop. The weekend before Christmas, you can sit back and relax as last minute gifts arrive in the mail, just in time to be placed under the tree on Christmas Eve.
Resources
“Free Shipping an Important Stimulus of E-Commerce Spending Again this Holiday Season.” comScore 17 Dec. 2008.
Grannis, Kathy. “Online Retailers to Emphasize Free Shipping, Social Media this Holiday Season.” National Retail Federation. 22 Oct. 2009.
Knowles, Luke. “The Free Shipping E-Book.” FreeShipping.org 5 Jan. 2009.
Smith, Josh. “Free Shipping Day is Back with More Retailers.” Walletpop 5 Nov. 2009.
COUPON TIME
You don’t have to wait until Free Shipping Day to get great deals! Our Black Friday and Cyber Monday guides show you how to save before December even starts–and our Free Shipping Guide has deals that are already available.














Around my house, it seems like it’s all hoops, all the time. My daughter plays on a middle-school varsity team; her practices and games have already started, and she’s lamenting the fact that it gets too dark too early for her to spend much time after school practicing foul shots with the neighbors. Her younger brother has been dragging out his kid-size net and drawing wavy “3-point lines” in the driveway with chalk. When it’s too dark for him to play outside, he’s got a Nerf hoop in the family room.




