Edward Wimmer was lying in a ditch on the side of the road when he thought of the concept of Road ID. Edward is an avid runner and had a too-close-for-comfort encounter with a massive pick up truck while training for a marathon one Saturday. Luckily, the only thing he bruised was his ego, but his brush with death prompted him to create RoadID.com, offering runners and cyclists a wearable ID with contact info for friends, loved ones and emergency personnel. Since that fateful day in 1999, the Road ID has saved countless lives.