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JFK said “Nothing compares to the simple pleasure of riding a bike,” and it's true. Well, maybe getting that new Diamondback. Climbing that new hill. Beating that old time. Cyclists understand. Jenson USA is a company for cyclists, by cyclists. What started as a racer's local repair shop in 1994 has expanded to become a leading national retailer of bikes, parts and accessories for all types of terrain. That's because cyclists are adventurers, always moving forward, pushing the limits and trying to improve. That's what Jenson does for its customers. It's in their nature.