Back in 1975, Dr. Keith Jeffers was an advisor to local livestock owners and he noticed that his clients really cared about their animals, but footing the bill for them wasn't always easy. He started the Jeffers catalog out of his basement that year, with his wife and children helping him deliver them door to door. It offered supplies for livestock, horses and household pets at much better prices than most people were getting at the time. Even today, Jeffers holds true to that original driving force, giving customers everything they need to keep their animals happy and healthy — all at prices they can afford.