Style is important. It's an outward representation of personality that communicates with the rest of the world, telling passersby, friends and acquaintances about the wearer without ever saying a word. Fossil has created a brand that's casual without being slacker-ish and classy without being snobby. From handbags and watches, to wallets and sunglasses, Fossil's aesthetic embraces a laid-back chic that tries hard without looking like it tries hard.