Style is important. It's an outward representation of personality that communicates with the rest of the world, telling passersby, friends and acquaintances about the wearer without ever saying a... Style is important. It's an outward representation of personality that communicates with the rest of the world, telling passersby, friends and acquaintances about the wearer without ever saying a word. Fossil has created a brand that's casual without being slacker-ish and classy without being snobby. From handbags and watches, to wallets and sunglasses, Fossil's aesthetic embraces a laid-back chic that tries hard without looking like it tries hard.read more