Finding just the right furniture for the home might involve browsing stores in hopes of finding matching pieces at good prices. However, at Design Within Reach, they believe "within reach" should include not only the right products, but also the right prices. They look for unique products, the kinds of products that ordinarily would have a "do not touch" sign while showcased at an elite event. In fact, the difficulty of these fine products was what inspired the business in the first place. But there's no snobbery here -- take that, elitists! Modern design that ties the home together is within reach to anyone who comes checking by, just the way Design Within Reach designed their company.