Collections Etc. is a virtual treasure trove of just about everything. Customers can find everything they could ever need to transform their home into Santa's workshop, add to their daughter's rapidly expanding Disney princess collection, light up the night with every type of lantern imaginable, round out their famous slipper collection, etc. The company launched in 1997, initially marketing themselves as the "$14.99 store," with all items retailing for $14.99 or less. Today, customers can still find over 2000 items in the $14.99 (virtual) store. They can also find thousands of additional quality, unique gifts, home goods, apparel, seasonal offerings and more in Collections Etc. vast array of collections.