Armani Exchange is for both the stylish trend-setter and the fashionably challenged. It's easy to look fab when wearing clothes from Armani Exchange, and hard to not look hip. This Italian designer has been doing the impossible for decades; making ordinary people look like movie stars. He is famous for his suits, high on the thigh hemlines and an incredible tan. Armani Exchange rocks the denim world with jeans that look fierce and t-shirts beat up and tattered in just the right places. Make sure to pick up some Armani sunglasses while shopping; yeah, not everyone has movie-star looks, but it doesn't hurt to dress like one.