It all started with shoes. The mall didn't have the right shoes. They had big ones and little ones, red ones and blue ones, old ones and new ones…well, maybe not old ones. But they didn’t have the right ones. Nick Swinmurn decided there had to be a better way to find shoes than to walk the soles off the ones he had. Zappos was born, with a mission to be the best place to buys shoes on the planet. It grew into a mission to be the best place to buy anything on the planet. Awesome customer service and the best selection around was a start. Throw in values that include creating fun and a little weirdness, and zap. Get a little weird and zany at Zappos.