A pink whale and a positive outlook: two of the key ingredients behind the success of Vineyard Vines. “Every day should feel this good,” is the award-winning company's motto, which sells preppy apparel and accessories for men, women and children.
Vineyard Vines is known for its cheerful, fun prints and comfy fabrics. Its products - hats, shirts, shorts, pants, sweaters, dresses, jackets, bags, and yes, ties - are designed to take you from a Sunday sail around the cape to a day at the Kentucky Derby, and everywhere in between.
In the beginning (1998), Vineyard Vines sold men's ties. But after selling 800 of its quirky, colorful designs within the very first week in business, founders Shep and Ian Murray, knew they were on to something. Earlier that year, the brothers had quit their corporate desk jobs in pursuit of "The Good Life," and several hundred ties later, they were well on their way. The company quickly expanded across the country earning a spot as one of Inc. magazine's 500 fastest-growing businesses in the U.S. in 2007. Today, there are more than 48 stores in 22 states, plus its popular website.