Too Faced believes makeup is power and its motto is 'own your pretty.' This company creates makeup to let you express your true self and shine with confidence. Back in the late 1990s, Too Faced founders Jerrod Blandino and Jeremy Johnson were tired of seeing all the dark, dreary 'serious' makeup colors that were all the rage then. They believed what women really wanted was pink and pretty, so they created the Too Faced brand to bring glamour and girliness back to the cosmetics industry. With products composed of innovative ingredients that are always pretty and cruelty-free, Too Faced was embraced by women worldwide and quickly became one of the top-selling brands in the industry. Shop department and specialty beauty stores, as well as the TooFaced.com website, for popular products like the brand's Chocolate Bar eyeshadow collection, Better Than Sex mascara, Hangover primer, Selfie Powders and many more.