Salt Life was developed in 2003 by four friends from Florida who share a devotion to water -- salt water, that is. Since then, the retailer has focused on function, fashion and fit to suit its customer’s active, ocean lifestyles. It sells gear and goods for surfing, fishing and diving. Men’s and women’s tops, bottoms and hats. Bags and belts. Even doormats to show off your ocean passion. You can get Fluffy and Fido in on the action, too, with Salt Life collars and bowls. When you're done shopping click over to learn all about Team Salt Life. Surfing, diving and fishing pros sponsored by the company. Their bios will give you inspiration to hit the ocean. And, if you’re ever in Jacksonville, Florida, checkout the company’s flagship retail store and food shack. Where there’s a lot more than salt on the menu!