Oki-Ni is an online clothing boutique offering unique pieces to fashion lovers from well-known and progressive brands. They sell apparel, footwear and accessories that combine art with fashion. Clothing like T-shirts, jeans, coats, and sweatshirts can be found on their website. The company was founded in September 2001 and started as a gallery space and store. Since then, their focus has been on introducing inspiring brands and products to knowledgeable fashion consumers. New brands and clothing can be discovered by shoppers through the website’s fashion series where fashion influencers combine a mix of pieces from different brands.