At one point in time, athletic shoes were designed to be, well, athletic, and nothing more. Times have changed, and these days, fashion combines with function to create the ultimate running, tennis and walking shoe that goes with any outfit and fitness mood. New Balance avoids the boring and ugly in favor of functional and fashionable. Each time a customer laces up a pair of well-crafted shoes, a collaboration occurs between the streets and the fashion stage. Everything an athlete needs, whether amateur or professional, can be found on the online shelves of the New Balance store.