There's one question that repeatedly comes to mind while browsing Light in the Box — How? How can they possibly offer prices this cheap on quality clothes, electronics, home decor, shoes and jewelry? (Think gorgeous outfits for 10 to 15 bucks and wedding dresses for $49). Here's their secret: they have developed relationships with the actual factories that make all this stuff, eliminating the middle man and giving shoppers access to wholesale prices without the wholesale part. Their stock includes everything but the kitchen sink: fashion, computers, tablets, everything wedding, makeup, automotive and everything in between.