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LEGO toys are among the most beloved in almost every child's collection. The company began in Denmark in 1949 and has come a long way since then. Today, LEGO products are available world-wide with huge variety options that appeal to kids of all ages and interests. What's more, these remarkable toys inspire children of all ages to think creatively while developing fine motor control, visual-spacial skills and inventive problem solving abilities. When they're finished, kids can save their creations to play with and admire or take them apart and start all over again. With offerings that range from standard kits of colorful bricks to elaborate, themed products featuring characters and settings from well-known franchises such as Star Wars and Harry Potter, the only limits in the LEGO world are those of a child's imagination.