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Founder C.C. Filson was a pioneer with a love of the outdoors, who homesteaded in Nebraska and worked as a railroad conductor before settling in Seattle, Washington in the 1890s. When the Klondike Gold Rush began in 1897, Filson was already operating a small logger's outfitting store, and his reputation for honesty and strong work ethic made his store the choice for fortune-seekers heading to Alaska. Known for its quality goods designed to withstand rugged conditions, C.C. Filson's Pioneer Alaska Clothing and Blanket Manufacturers specialized in Mackinaw wool clothing and blankets, which he designed and manufactured in his own mill, as well as boots, shoes, moccasins and sleeping bags designed for survival in the frigid, rugged wilderness. After the gold rush subsided, outdoorsman continued to turn to Filson for top-quality apparel, including his patented Cruiser shirt. Today, Filson continues to be the company of choice for rugged outdoor apparel.