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Eyes Lips Face, or e.l.f. Cosmetics, wants women to be inspired by their own beauty because they believe that inspired people are capable of changing the world. They want makeup to be fun for women, and to allow them to experiment with beautiful colors made with quality ingredients, by making their line more affordable than most major brands. The company, founded by Joey Shamah and Scott-Vincent Borba in 2004, began with a product line of 13 categories of items offered at only $1 each. The company has garnered acclaim for its ethical values and affordable products, quickly accomplishing over 400% growth in sales. The product line has now expanded to include nail polish, bath and skincare products, and a mineral line, with most items still in the $1-3 range, making them a great bargain. Shop e.l.f. Cosmetics at Target, Walmart and most major discount retailers worldwide, or at EyesLipsFace.com.