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It all started with some fishing flies and an ad in the classifieds section of the newspaper. That's how Dick Cabela entered the outdoor sporting goods industry in 1961. Cabela's quickly grew into a catalog full of mail order outdoor and survivalist gear with customers throughout the United States and 125 other countries. Enthusiasts will also love the experience of entering Cabela's physical locations where the merchandise takes center stage. Each retail store brings the outdoors to life, making it easy to get a feel of how your fishing pole, hunting rifle or camping gear will fare in real life situations.