The name Max Azria sounds like it should belong to the star of action-packed Hollywood blockbusters or a cheesy Las Vegas magician. The reality is far more elegant. Max Azria is a Parisian fashion designer who made it his life's mission to craft beautiful clothes that wouldn't bankrupt the everyday woman. He succeeded, and women around the globe gave a collective sigh of relief knowing they could pack away their tragic rags and afford to look like a runway model. Max understands what women want, and his wife is the creative director. They have great designs at fabulous prices, so enjoy a fashion transformation with BCBGMAXAZRIA.