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Andrew Christian founded his iconic company in 1997, using innovative technology, fit and fabrics to create his line of men's underwear, swimwear, sportswear and accessories. The brand's best-seller is its custom-woven underwear, available in a wide variety of styles, prints and fabrics, including patented moisture-wicking cotton blends. Andrew Christian was the first men's underwear brand to introduce waist-slimming elastic and "FlashLift" bottom-lifting technology into its briefs. A favorite of celebrities, the Andrew Christian line is sold in luxury department stores worldwide, as well as on its eponymous website. Besides underwear and swimwear, the brand features an apparel line of sportswear, including t-shirts, hoodies, shorts, pants and outerwear, as well as accessories like hats, sandals and wallets. Loyal customers can create an account to earn rewards points redeemable for discounts, as well as access to exclusive discounts and member-only promotions, or subscribe to the underwear or jock of the month club.