Contrary to what the name might imply to hardcore sports fans, the company has absolutely no connection to basketball. Hoopnotica offers a way for hoopers – those who hula-hoop for fitness and fun – to to take a favorite childhood pastime and turn it into an activity designed to help tone and strengthen their bodies. Hoopnotica's weighted hula hoops are composed of jointed segments that break apart for easy transportation. The hoops are available in blue or pink and sold separately or in combination with the company’s exclusive Hoopdance fitness DVDs. Once hoopers master the basics, they can practice hooping on the beach, at the park or while standing in the kitchen waiting for a pot of water to boil. Hoopnotica customers play like children while getting in shape like grownups.