Benefits of Joining Hot Topic's Customer Loyalty Program

Customers who shop frequently at Hot Topic will benefit from joining the store's customer loyalty program, HT+1. HT+1 members receive a membership card that they present every time they shop at a Hot Topic store. If they shop online, members simply log in to their accounts to get credit for their purchases. Benefits of joining Hot Topic's *customer loyalty program* include a birthday discount, points earned whenever they purchase something from Hot Topic, and the chance to enter sweepstakes. HT+1 members receive advance notice of store sales, new merchandise, and store events.

Members of the customer loyalty program are able to keep track of how many points they have earned by logging on to hottopic.com, calling customer service, or by checking the bottom of their receipts. When a reward is earned, the customer is notified by Hot Topic by e-mail or on a message printed on their receipt.

Another benefit of signing up for HT+1 is that customers can earn ten points simply by stopping in to a Hot Topic store or visiting a kiosk within the store and presenting their membership card. No purchase is necessary to earn these ten points.