Few brands foster the kind of nostalgia that Zippo lighters do. In fact, they've appeared so often in movies and TV shows that it's hard to imagine visual culture in America without these lighters. As with most items that move from mainstream use into the hallowed halls of nostalgia, Zippo lighters started as a solution to a problem. To prevent wind gusts from blowing out a lighter's flame, Zippo creator, George G. Blaisdell, fashioned a flip-top for his lighters. The invention caught on. It even got an extra boost in popularity during World War II. At that time, Zippo lighters were produced only for use by the military and American GIs. The sleek stainless steel design and crackle finish of these lighters sealed the iconic status of the lighter around the world. Today, the Zippo lighter still exists and new products have been added to the Zippo line. From watches and camping gear to men's and women's fragrances, the newest additions to the Zippo line promise to create the same kind of nostalgia that the lighter did all those years ago.