Mention the words Urban Decay to any makeup junkie, and the response will always be the same — a look of love. Urban Decay delivers some of the most original, pigmented, high-quality products in the beauty landscape. Their Naked Palettes, Primer Potions, Perversion mascara, Stay All Night makeup setting spray, Revolution lip glosses and lipsticks are perennial holy grail makeup items in most collections. Urban Decay products aren't just known for their quality, but also for being cruelty-free and, in many cases, vegan. Their commitment to disrupting the industry makes Urban Decay a stand-out beauty brand in a sea of wannabes and been-there-done-thats.