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In 1978, a young Australian surfer transplanted to Southern California believed the world should share his love of his native country's sheepskin, so he developed the first UGG boots. The boots quickly became a phenomenon, as a symbol of the laid-back California lifestyle, and gained popularity throughout the 80s. Earning the endorsement as one of Oprah's 'favorite things' in 2000, the nationwide fever spread, and the brand developed a line of stylish accessories that caught the attention of fashion editors and soon graced the pages of Vogue magazine and more. In 2003, UGG introduced pastel colors for its furry boots, again igniting a fever of consumer frenzy. In 2006, the first flagship retail store was opened in New York City, and the brand now has locations around the globe. With exclusive collaborations with partners like Jimmy Choo and Swarovski, the brand continues to be a consumer favorite after 35 years.