In the 1950s, women were just beginning to assert themselves in the American workforce. While the iconic Tupperware parties appeared on the surface to be a way for housewives to socialize and add to their kitchenware, there were much more important underlying elements. These parties were really the jumping-off point for women to become entrepreneurs and empower themselves in the business world. It all began back in 1946 when chemist Earl Tupper created containers made of lightweight, unbreakable plastic, but he needed help when it came to sales. When Brownie Wise acquired a set of the bowls, she realized the potential for a home-based party business, and was so successful that Mr. Tupper made her Vice President of the company. With their durability, endless uses and storage possibilities, Tupperware containers became a sensation and remain kitchen staples. Today the company employs a global sales force of over 2.9 million women.