Since its founding in 1991, Tom Tom made it their business to keep their consumers from getting lost on the roads less traveled-by. Beginning with work in business-to-business navigation applications such as En Route and City Life, Tom Tom eventually moved on to bigger and better things. This included the creation of Portable Navigation Devices, a.k.a. the reason why you are no longer pulled off to the side of the highway, poring over maps with a magnifying glass. As the success of these devices grew, Tom Tom eventually built in-dash systems for cars, and even launched GPS watches to help fitness fanatics reach their goals. Now a company of over 4,000 employees, Tom Tom has gained international recognition for their products. Destination achieved.