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Did you know, there truly is an art to getting the perfect shave? With a background in the spa and skincare industry, Myriam Zaoui created a special oil for her partner, Eric Malka to use before shaving his sensitive skin. Immediately, Eric noticed the difference this oil made in the ease and smoothness of his shave, and realizing the business opportunity, he and Myriam opened the first The Art of Shaving store in Manhattan in 1996. The store, and its philosophy of shaving as an art form, quickly drew buzz and became a popular shopping destination for men in Manhattan. The company expanded, to offer a complete line of shaving products, new retail locations and a book detailing - what else? - the art of shaving. The company went on to develop its 4 Elements of a Perfect Shave system, and today is the best-selling men’s grooming brand.