South Moon Under could easily become a one-stop shop for all things trendy, from men's and women's fashion to jewelry and home decor. They even have a special page devoted to the trends of the moment, so if their shoppers aren't on the cutting edge of design and fashion, they can certainly pretend that they are. South Moon Under started its journey as a surf shack in 1968. Now the company has brick-and-mortar stores in 22 states and a thriving online marketplace. From humble beginnings to a haven of trendy, South Moon Under offers shoppers the ability to look as though they have stepped straight out of the pages of a magazine.