Back in the Dark Ages before Priceline, hotels just decided how much their guests would pay, taking a hard-line approach — if it's too much, don't stay here. Priceline put the power back in the peoples' hands, letting them tell the hotels how much they wanted to pay. That's right: customers at Priceline can bid on hotels and save up to 90% off the regular price. If it weren't legal, it could almost be considered theft.
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