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When you book travel with Priceline.com, you can go where you want, when you want and for the price you want to pay. That's power. The kind of power normally granted to important-types, like a king, or a ship captain or a CEO. Well, now you can crown yourself Captain CEO of your own vacation! That's because the Priceline Negotiator and his team of price-choppers are working around the clock let you choose what you want to pay for airline tickets, hotel rooms, rental cars, vacations, cruises and more.