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When you've got to go, you've got to go, but all parents know the frustration of getting them to go in the proper place. It's never be too early to get away from the drudgery of diaper-changing, but potty training can be a formidable challenge. Mompreneur Narmin Parpia understands these challenges, so this renowned author and mother of two founded the site Potty Training Concepts in 2003 in order to support parents with helpful information and a one-stop shop for all of your potty training needs. In addition, she has created an exclusive line of potty training seats, chairs, pants and dolls, designed to make the task easier and more fun for both kids and parents. This site has everything your kid needs to "enjoy the go," including potty chairs, step stools, training pants, dolls, charts, stickers and nighttime solutions. For parents, there are valuable resources, books and DVDs.