Birthstones and infant jewelry started this retail empire and the whole world is embracing the styles of baby bling. An entire population of mini-Elton Johns and Elizabeth Taylors are currently being decked out in the finest stones to be found on the planet. Parents, of course, are the ones who really love the stones; kids just lose it on the school bus or trade them for marbles and baseball cards. To remedy this situation, POSH Mommy makes bling for Mommy and Daddy too. The whole family unit adorns itself in necklaces and rings to show off how glitzy and glamorous they are. Keeping up with the Joneses is getting pricier by the minute, but looking the part is a cinch at POSH Mommy.