Ouidad promotes self-love and empowerment in their curl-crowned customers. They have been addressing the needs of curly hair for the past 30 years, creating within their company and salons a warm, welcoming environment for frequently misunderstood hair. Ouidad is passionate about making a positive impact in the world around them and creating a global community of empowered curly-haired people. The company’s website is devoted to educating consumers about their individual hair needs so that they can find the right products for their style of curls – loose to kinky and everything in between.
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