When a company's been in the same business for more than 150 years, their name starts to become synonymous with what they do. A tissue isn't a tissue anymore -- it's a Kleenex. The permanent marker is now a Sharpie and bandages are Band-Aids. In this same way, the word Orvis has come to symbolize the outdoor life, of fishing and hunting with a loyal dog all day and coming home to a roaring fire and a drink. They've got this lifestyle down, from the fly fishing gear and pet accessories to rugged outdoor clothing and home decor.