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NOVICA is a fair-trade brand affiliated with National Geographic that brings handcrafted products to customers by partnering with artisans from around the world. It's a feel-good win-win for all of those involved. Customers have the opportunity to vote with their wallet by purchasing from more than 30,000 beautiful handmade products like jewelry, ethical fashion, pottery, sculptures, wood carvings and ceramics, knowing they aren't manufactured in sweatshops. At the same time, NOVICA helps artisans from around the globe maintain their original craft and turn it into a sustainable business by providing a free online platform, regional support, and 0% interest loans when needed. NOVICA artists are free to raise and lower their prices, withdraw their products at any time and even put items on sale. Since their founding in 1999, NOVICA has sent millions of dollars to thousands of artisans around the world, and has continually met their goals to "spread happiness" and change lives, keeping both the customer and the artisan satisfied.