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Shopping feels good. And it can feel even better when you purchase a product from Novica.com, a fair trade brand that’s tied to National Geographic. Here’s how it works. You get an amazing product like a piece of jewelry, a handbag or a sculpture, and Novica gives artisans across the globe a free platform to sell their products and a portion of the profits. They offer business opportunities to artists around the world, and the products also happen to be incredibly gorgeous. At Novica.com, shopping can do a lot of good.