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William J. Riley was observing the chickens in his backyard one day in 1906 and noticed that their three-pronged feet were built for perfect balance. This led him to create a flexible arch support made with three different support points to mimic his fowl inspiration. The company sold arch supports until 1960 when they pioneered the first ripple-soled running shoe, the Trackster. The Trackster was adopted by a bunch of college running teams around the country and New Balance reinvented itself as a running shoe company. Today, New Balance is recognized as one of the biggest shoe manufacturers in America and Joe's New Balance Outlet is their biggest discount store, offering shoes and apparel for as much as 50% off the regular price.