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When’s the last time you heard the phrase “organic mattress” uttered? Never? At Naturepedic, it’s likely uttered everyday, as the retailer forges ahead in a healthy, new industry – organic beds and bedding. While organic beds and bedding may sound odd to some, Naturepedic satisfies tons of happy, health-minded customers everyday with their products. And, the story of how the retailer came to be is just about as lovely as their organic textile and fiber beds, which are guaranteed free of harmful chemicals. With a grandchild on the way, the owner of the company searched far and wide for crib mattress free of vinyl/PVC, polyurethane foam and other various chemicals. As an environmental engineer, he knew all about these chemicals and wasn’t willing to let his grandchild sleep within a few inches of them. After an extensive search turned up nothing, he felt he had no option other than to manufacture the mattress himself. In that moment, Naturepedic was born. Today, the company sells mattresses for cribs, kids and adults as well as organic pads, toppers, sheets and pillows. To be sure, Naturepedic puts the health, in “healthy zzzs.”