Many years ago, when dial-up modems ruled the land, Microsoft held the golden standard for market dominance and innovative doldrums. However, that was old Microsoft. Undisputed champion Microsoft. Boring Microsoft. There are three types of techie buyers: the Apple-fan boy, the Linux libertarian and the Microsoft user. Microsoft is a company with an integrated ecosystem of devices, apps and services. Microsoft develops PCs, operating systems, productivity software, tablets and gaming systems. No other company can compete on the same level of streamlined product integration. Microsoft continues that tradition of innovation and integration into its online store.