Denim is a great thing to love in the fashion industry and Madewell loves denim – and not just jeans. They do love jeans and might even marry them if jeans were a sentient being instead of inanimate objects. The company loves all things denim including jackets, shirts, handbags, shoes, accessories and other things worn with denim. People do tend to wear shirts with their pants, especially women, who are Madewell's target audience all across the world. Madewell believes that if women are going to wear denim, it should be made well.